https://alternate-reality.co.uk/journal/ Filmmaking, AI and founder content from a London cinematic content studio. en-gb Thu, 15 Oct 2026 10:39:37 +0000 https://alternate-reality.co.uk/journal/youtube-shorts-original-content-update/ https://alternate-reality.co.uk/journal/youtube-shorts-original-content-update/ Thu, 15 Oct 2026 09:00:00 +0000 Platform News Arunabha Basak YouTube has changed Shorts recommendations to reward original content and cut reach for re-uploads. What changed, who is affected, and what founders and speakers should do now. https://alternate-reality.co.uk/journal/ai-in-filmmaking-2026/ https://alternate-reality.co.uk/journal/ai-in-filmmaking-2026/ Thu, 15 Oct 2026 09:00:00 +0000 AI & Film Arunabha Basak Sora is gone, Veo, Kling and Runway have split the market, and most marketers now use AI somewhere in their video workflow. A filmmaker's honest view of where AI helps, where it hurts, and how founders should use it. https://alternate-reality.co.uk/journal/founder-led-content-vs-company-pages/ https://alternate-reality.co.uk/journal/founder-led-content-vs-company-pages/ Thu, 15 Oct 2026 09:00:00 +0000 Founder Content Arunabha Basak Large 2026 studies show personal profiles out-engage company pages, especially on comments and conversation. What the data actually says, what it doesn't, and how founders should act on it. https://alternate-reality.co.uk/journal/video-hooks-first-three-seconds/ https://alternate-reality.co.uk/journal/video-hooks-first-three-seconds/ Thu, 15 Oct 2026 09:00:00 +0000 Craft Arunabha Basak Instagram now measures how many viewers skip your Reel in the first three seconds. Here is how we write and film hooks for founders and speakers, including the visual hook most people forget. https://alternate-reality.co.uk/journal/turn-one-keynote-into-a-month-of-content/ https://alternate-reality.co.uk/journal/turn-one-keynote-into-a-month-of-content/ Thu, 15 Oct 2026 09:00:00 +0000 Speakers Arunabha Basak Most speakers film their talk and post the applause. Here is how to plan, film and cut a keynote so a single stage appearance becomes weeks of clips, posts and proof. https://alternate-reality.co.uk/journal/how-to-plan-a-batch-shoot-day/ https://alternate-reality.co.uk/journal/how-to-plan-a-batch-shoot-day/ Thu, 15 Oct 2026 09:00:00 +0000 Production Arunabha Basak The way we run founder shoot days at Alternate Reality: how many scripts to bring, how to group setups, what to film between takes, and how one half-day becomes a month of content. https://alternate-reality.co.uk/journal/ai-content-disclosure-rules-video/ https://alternate-reality.co.uk/journal/ai-content-disclosure-rules-video/ Thu, 15 Oct 2026 09:00:00 +0000 Industry Arunabha Basak The EU's AI labelling rules now apply, and YouTube and TikTok enforce their own. Here is what founders must disclose in their videos, what they don't, and a simple way to stay on the right side.