LinkedIn Advice Sessions and video ads: what coaches should do now

On 15 October 2026, LinkedIn announced a set of creator updates that let experts sell paid one-to-one video calls straight from their profile and begin to earn from ads on their videos. For founders, speakers and coaches whose business already runs on advice, this is the clearest sign yet that LinkedIn wants the video you post and the call you sell to live in the same place.

What happened

LinkedIn published the update on its newsroom under the title "New ways to build meaningful connections". It covered several features. These are the ones that matter for anyone making video:

• Advice Sessions. Members can offer paid one-to-one video consultations from their profile. Booking, payment and the session itself happen inside LinkedIn. According to LinkedIn's help page, hosts are currently invited Business Premium subscribers in the US. Payments go through Stripe, payouts arrive 30 days after the session, and you set recurring weekly availability rather than one-off slots. People booking a session must be in the US and have a verified profile.
• In-Stream Ads. LinkedIn is testing pre-roll ads before creator videos. Eligible creators opt in from their dashboard and earn revenue when an ad runs before their video. The test is limited to select US creators and advertisers, and LinkedIn has not published the revenue share.
• Creator dashboard. A single place to see what is performing, manage your content and find ways to earn. LinkedIn says it is rolling out globally over the coming weeks.
• Pinned comments. Authors can now pin a comment beneath their post.
• Network feed (test). A feed showing only posts from your connections and the people you follow, being tested in selected markets including the US, India, the UK and Australia.

Social Media Today, which covered the news on the same day, adds that brands can now filter the Creator Marketplace by audience focus, expertise and preferred format, and that LinkedIn is planning a showcase page to help people find experts by category. Tubefilter reported that Business Premium costs $59.99 a month in the US.

LinkedIn also noted that more than 80% of its creators make content alongside another job. That is exactly who these tools are built for: people whose content exists to support a real business, not people trying to become full-time influencers.

Is any of this available in the UK?

Partly. Here is where things stand as of 19 October 2026:

So if you are a London coach, you cannot sell a session through LinkedIn this week. But the direction is now public, and the parts that are arriving in the UK are the parts that help you get ready.

What it means for founders, speakers and coaches

My read, as someone who makes this kind of content for a living, is simple. LinkedIn is closing the gap between watching and buying.

Until now, the journey for an expert on LinkedIn went like this: someone sees your video, visits your profile, clicks a link, lands on a booking page somewhere else, and maybe pays. Every step loses people. Advice Sessions collapse that into one place. The video earns the attention, and the profile takes the booking.

That changes what your videos need to do. A clip that is merely interesting gets a like. A clip that shows how you think about a specific problem makes someone want 30 minutes of your time. The second kind is what will convert once paid sessions reach your market.

The ad test matters less for most of our readers. Pre-roll revenue rewards reach, and few founders or coaches will earn meaningful money from ads on their videos. What it does tell you is that LinkedIn now treats creator video as inventory worth selling. Platforms push the formats they can sell against, so expect native video to keep getting attention in the feed.

The Network feed test is the quiet one to watch. If more people start viewing a feed limited to their connections, the size of your network will matter less than how many of those people actually know and trust you. Consistent, recognisable video from the same face is how that trust gets built.

What to do now

You do not need to wait for LinkedIn to switch features on in the UK. Here is what I would do this month:

1. Get your profile verified. People booking Advice Sessions need a verified profile, and Social Media Today reports verification is also required for hosts. It costs nothing to sort this out now.
2. List the ten questions clients pay you to answer. Not topics, questions. "How do I price a keynote?" beats "speaking business tips".
3. Film one short video per question. Sixty to ninety seconds, one idea each, your face on camera, a clear answer in the first two sentences. Batch them in a single shoot day so they look and sound consistent.
4. Pin a useful comment under each post. Use it to add the one thing you could not fit in, or to tell people what kind of problem you help with. Keep it helpful rather than salesy.
5. Package your offer. Decide what a single paid session with you covers, how long it lasts and what it costs. When Advice Sessions open in the UK, you want to switch it on in minutes, not weeks.
6. Use the dashboard to find your best performers. When it arrives, look at which question-led videos hold attention and earn comments. Those are your future booking drivers, so make more of them.
7. Post for your existing network. With a connections-only feed in testing, speak to the people who already know you. Specific stories and real client problems travel further than broad advice.

The bigger picture

LinkedIn has spent the last two years pushing video. With this update, it is giving that video a job: to sell expertise directly. The people who benefit first will not be the ones with the biggest followings. They will be the ones whose videos already make a stranger think, "I need to talk to this person."

Make the video that earns the call, and the booking button will do the rest.