Notes from the edit suite.
Filmmaking, AI, founder content and what actually works on camera — written by the team behind 1 billion+ views. New articles every week.
YouTube Shorts now favours originals: what it means for founders
YouTube has changed Shorts recommendations to reward original content and cut reach for re-uploads. What changed, who is affected, and what founders and speakers should do now.
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AI in filmmaking in 2026: what has actually changed, and what hasn't
Sora is gone, Veo, Kling and Runway have split the market, and most marketers now use AI somewhere in their video workflow. A filmmaker's honest view of where AI helps, where it hurts, and how founders should use it.
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Why people follow founders, not logos: the data behind founder-led content
Large 2026 studies show personal profiles out-engage company pages, especially on comments and conversation. What the data actually says, what it doesn't, and how founders should act on it.
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The first three seconds: how to write video hooks that stop the right people
Instagram now measures how many viewers skip your Reel in the first three seconds. Here is how we write and film hooks for founders and speakers, including the visual hook most people forget.
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How to turn one keynote into a month of content
Most speakers film their talk and post the applause. Here is how to plan, film and cut a keynote so a single stage appearance becomes weeks of clips, posts and proof.
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Film once, post for weeks: how to plan a batch shoot day
The way we run founder shoot days at Alternate Reality: how many scripts to bring, how to group setups, what to film between takes, and how one half-day becomes a month of content.
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AI disclosure rules for video in 2026: what founders need to label
The EU's AI labelling rules now apply, and YouTube and TikTok enforce their own. Here is what founders must disclose in their videos, what they don't, and a simple way to stay on the right side.
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